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Barilla was founded in 1877 in Parma, Italy, by Pietro Barilla Senior in a little shop selling bread and pasta.

Barilla is the Italian family company that believes food is a joyful, convivial experience, its taste should be wonderful, and the eating of food is a form of sharing and caring.

With a hand in all the product categories that are at the heart of the Mediterranean nutritional model, Barilla creates products for everyday consumption, searching for excellence in taste and paying constant attention to nutritional balance.

Today Barilla is not only the No.1 pasta brand in ITALY, but also the leading pasta brand in the WORLD.

Barilla is an international ambassador for Italy and symbol of Italian Cuisine.


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